This large surf shop has it all, including flip-flops, bathing suits, clothing, eye-wear, watches and of course surf boards and surf accessories. Boards and equipment can be bought or rented, and the shop also does repairs. Even the art on the walls is for sale!
This shop sells beachwear and souvenirs. It manufactures its own beachwear to stay current. It sells quality swimsuits, shorts, shirts and gifts. There are nine changing rooms so customers don't have to wait to try on the latest beachwear fashions. The store has a large selection of beach towels so that customers never have to use the same one twice. There is convenient front-door parking and it is close to all of the beach hotels and motels.
This store specializes in surf and ski gear, clothing and accessories. It has a good selection on all surf, skate and snowboard equipment. There is a large selection of merchandise in the store and customers can be outfitted properly there on site.
Shoppers can ride the wave on in to Flying Point Surf & Sport for their outdoor sporting needs. The shop sells a vast selection of surfboards and snowboards. The store also offers lessons for the beginner, surf reports for the pro and a large selection of clothing, sunglasses, skateboards, shoes, boots and sandals.
Before hitting the beach, bring the whole family on over to Free to Ride, a fun, laid-back boutique and surf shop. Free to Ride's storefront represents the culture of Capitola, California and surfing. For men, women, and children, the shop packs in clothing and accessories that's ideal for both warm beach weather and those cool nights when the fog rolls in. But Free to Ride carries plenty of skim boards, boogie boards, and beach toys. Bathing suits and sun lotion are conveniently available too. Free to Ride is also a great place for an inexpensive beach souvenir. Free to Ride stocks up on everything surfers need to get back out into the water, including wet suits (children sizes too), fins, wax, and a distinct selection of quality surf boards. Free to Ride is one of the only spots where people can find Source and GP surfboards, which are both made locally in Santa Cruz.
Located in the bottom portion of a New England 2 story clapboard house is this small and crowded shop. It is full of surfboards, skate boards and apparel with accessories for both sports. Rentals are also available. Seal Beach does not allow board surfing after 10am, but boogie boarders do not have to worry about such a restriction.
Perfect Wave is the spot for surf boards and gear on the Eastside. The shop offers a variety of new and used boards, wet suits, clothing and accessories. Rentals are available. Perfect Wave also provides sales, rentals and lessons in stand-up paddle boarding.
Skimboarding is a sport very similar to surfing, but the skimmer stays close to the shore instead of paddling out into the open ocean. A popular new activity for lovers of beach sports, the factory outlet and web retailer, Exile Skimboards, has emerged as one of the leading retailers and manufacturers of this latest sport's equipment. Located at the cul-de-sac end of Calle Negocio, the outlet has been offering its high quality, state-of-the-art skimboards to the public since 2002. It also offers leashes, accessories and surfing apparel at affordable prices. The outlet can accommodate custom orders as well. In addition, it recently launched its business to business service for retailers wanting to carry its products.
Featuring laid-back styles in a laid-back kind of atmosphere, Pacific Wave embodies the look and feel of Santa Cruz. For skaters, surfers, and snowboarders, Pacific Wave carries all the necessary equipment.
For clothing and apparel, there is a ton of youthful beach and urban fashion to choose from, including what appears to be an entirely separate storefront for women and girls (this is one big downtown store location). Retail items include backpacks, shoes, shirts, shorts, sunglasses, belts, surfboards, skateboards, snowboards, and helmets. Pacific Wave also rents out and repairs snowboards.
Rusty Del Mar Surf Shop carries surfing equipment, apparel and accessories. It sells boards for men, women and children, tees, hoodies, sweatpants, trunks, bikinis and hats. Rusty has served local surfers for more than 20 years.
Since 1991, Nor-Cal Surf Shop has been helping customers with surfing, skating and snowboarding needs. The store has merchandise on two floors, and specializes in surf equipment, including wetsuits, boards and wax; skating gear like skateboards, wheels, clothing and shoes; and snowboards and accessories like clothing, boards and glasses. Brands include Vans, Billabong, Nike, DC and Oakley. Steps from the ocean, Nor-Cal Surf Shop has surfboard rentals and lessons available for newbies.
