Vital Technical Marketing, founded in 1995 and based in Beaverton, Ore., is a global marketing, communications and consulting firm serving company and industry initiatives. The company specializes in industry standards and initiatives marketing, association management, public relations and event management. Its initiatives marketing services involve cash management, turning losses into profits, sponsor satisfaction, and membership recruiting. The firm s public relations services include results on budget, global re-launch of companies, crisis management, and building an organization s credibility. Its event management services involve simple and creative marketing, tackling budget challenges, and risk management. Vital Technical Marketing has a staff of more than 70 marketing, communications and consulting professionals.